New Development

At The Home Edition, we provide comprehensive in-house design and branding services. Our team thoroughly analyzes each project to develop a compelling and distinctive identity for your property. This includes creating a cohesive logo suite, which is effectively used across marketing materials, advertising, property signage, and more. Our aim is to establish a strong and memorable presence for the property, ensuring consistent branding throughout all promotional efforts.

Our partnership with BHND The Lens CREATIVE, owned & operated by Jason Tonge, puts high-end visuals at the forefront of all our marketing efforts. We’ll make sure your listing photos send the right message to renters and
convey the unique value of your property across all print and digital marketing.

We approach listing videos with a director’s vision and a sophisticated execution strategy. Our goal is to present properties in a manner that feels both immersive and realistic, drawing viewers in and helping them envision their lives within our homes.

NEW DEVELOPMENT SIGNAGE
Graphic elements command and hold attention. We pique the interest of prospective tenants and casual pedestrians alike with striking, branded signs.

BRINGING BRICK TO LIFE

Every single piece—from multipage brochures, to custom mailers, to open house handouts—creates a cohesive story around your property and elevates its status in the marketplace.

Our team ensures that print collateral is consistent throughout every phase of the project.

Websites are a great way to give prospective tenants a comprehensive look into the building and units.

Share the building’s narrative, feature units, amenities, and capture search traffic and leads.

DYNAMIC STORYTELLING

With listing promotion accounting for 75% of our social content, we take a multifaceted approach, mixing interior images and press mentions with proprietary videos and client features.

SOCIAL ADVERTISING
Advertising on social media platforms like Facebook and Instagram is an effective tool for driving traffic to a property website or for increasing views on a short video. We partner with expert third parties to create a strategic social advertising campaign, allowing you to target an audience by career, age, location and interest.

EMAIL CAMPAIGNS

Your property creates a refreshing experience in inboxes everywhere with our organized, responsive designs.

These messages reach Prospective tenants, brokers within the Compass network, real estate community and beyond.

PAID SOCIAL MEDIA ADVERTISING

Connect with target consumers using our proprietary tool and approved 3rd party partners that target consumer behavior, not guesswork.

DIGITAL STRATEGY

Our team will strategize to get your property in front of your target market and maximize your budget.

Timed to the property launch, the public relations strategy will be driven by opportunities to secure exclusive coverage after we’ve established a brand narrative and determined the story we want to tell.

Our proposed strategy will focus on outreach to local NJ and/or NY and real estate outlets. By creating assets with design-forward content highlighting quality of materials, and noted designers finishes and architecture, your property will be more appealing for editorial coverage in notable outlets.

With an emphasis on local and real estate publications, we’ve compiled a list of some target media outlets based on their readership, interests and location.

We plan and execute experiential events to highlight the property’s unique features and engage with a targeted group of prospective tenants.

HARD HAT TOURS

LOCAL PARTNERSHIPS

COMMUNITY EVENTS

LAUNCH EVENTS