Explore New Jersey Developments

Introducing our dynamic team of real estate agents, specializing in new development buildings. From the moment the first shovel hits the ground, our dedicated professionals are deeply involved in every tier resources, including interior designers and marketing experts, ensuring each development is crafted to perfection and positioned for success.

Current & Past Projects

Modern multistory apartment building with beige and red-brick facades, tall windows, and a street-facing garage.

Summit By Peek

Pinnacle development at a city intersection, with multistory brick and light-colored facades.

Pinnacle By Peek

Aerial view of a modern apartment building with balconies amid a leafy urban neighborhood.

Our agents are not just facilitators; they are strategic partners, guiding projects from conception to completion. With a keen eye for detail and a commitment to excellence, we oversee the leasing process, ensuring that each unit is occupied, and the project achieves its full potential. Our comprehensive approach guarantees that every development we handle is not only a place to live but a thriving community. Trust our team to bring your vision to life with expertise, dedication, and an unwavering commitment to quality.

The Power of Our Leasing Team

We take the heavy lifting off the landlord and provide everything to get your property rented. We start with a comprehensive leasing plan and process. We take you through every step of the way, providing regular updates throughout.

Responsiveness - open lines of communication any time you need us
Hands-on approach helps you navigate the process from start to finish
Loyalty and Confidentiality

Experience and a large network of resources is at your fingertips
Large database of potential tenants

Research the comparables in your area and complete a market analysis to determine the best pricing for your property
Guide you in making informed decisions & make recommendations throughout pre & post-construction
Suggest quality professionals, including attorneys, handymen and inspectors
Present and respond to all offers in a timely manner

Bright living room with gray seating, herringbone flooring, abstract art, and leafy plants.

The Creative Minds Behind The Magic

Along with our leasing team, The Home Edition offters in-house services of branding, marketing, interior design, and home staging to elevate your property. Our experts craft compelling strategies and stunning interiors that captivate buyers and tenants, ensuring your property stands out and accelerates sales or rentals. Experience the seamless integration that maximizes your property's potential.

Meet Holly

Holly Murphy brings over 15 years of experience in residential and commercial real estate and serves as our Marketing Director and Lead Creative. She excels in branding, marketing, graphic design, project management, and operations, ensuring a comprehensive strategy for your property. Holly's expertise in new developments and visual content makes her invaluable to The Home Edition.
She has strong ties in the NJ & NY broker community through partnerships with Compass individuals and teams, as well as other firms. Her past roles include Marketing Manager at Cushman & Wakefield NJ, Marketing Manager at Furniture Consultants NY, Director of Operations at Keller Williams City Life Hoboken, and Managing Director at PRIME Real Estate Group.

Meet Liza

Liza Gomelski is our in-house interior designer, decorator, and stager with five years of experience transforming spaces into beautiful, functional environments. With a background in construction from her time working in-house for a developer, she brings a unique perspective to her work. Liza is passionate about vintage elements, asymmetry, luxury stones, impeccable millwork, and designs that feel as comforting as a cashmere sweater.
She believes in the power of playfulness and innovation to create spaces that resonate deeply. Her staging services are strategically designed to appeal to the target audience of a home's location, helping properties rent or sell faster.

Winining Moves For Market Success

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Branding

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Photography

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Videography

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Signage

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Print Collateral

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Website

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Social Media

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Digital Reach

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Digital Advertising

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Public Relations

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Event Marketing

Branding

At The Home Edition, we provide comprehensive in-house design and branding services. Our team thoroughly analyzes each project to develop a compelling and distinctive identity for your property. This includes creating a cohesive logo suite, which is effectively used across marketing materials, advertising, property signage, and more. Our aim is to establish a strong and memorable presence for the property, ensuring consistent branding throughout all promotional efforts.

Photography

Our partnership with BHND The Lens CREATIVE, owned & operated by Jason Tonge, puts high-end visuals at the forefront of all our marketing efforts. We’ll make sure your listing photos send the right message to renters and
convey the unique value of your property across all print and digital marketing.

New apartment development with furnished living room, bedroom, landscaped courtyard, and aerial neighborhood view.

Videography

We approach listing videos with a director’s vision and a sophisticated execution strategy. Our goal is to present properties in a manner that feels both immersive and realistic, drawing viewers in and helping them envision their lives within our homes.

803 South Avenue development in Plainfield, with an aerial view and a furnished lobby with a wood-slat ceiling.

Signage

NEW DEVELOPMENT SIGNAGE
Graphic elements command and hold attention. We pique the interest of prospective tenants and casual pedestrians alike with striking, branded signs.

Three apartment development exteriors with leasing signs for 829 Garfield, Botany Gardens, and 803 South.

Print Collateral

BRINGING BRICK TO LIFE

Every single piece—from multipage brochures, to custom mailers, to open house handouts—creates a cohesive story around your property and elevates its status in the marketplace.

Our team ensures that print collateral is consistent throughout every phase of the project.

Real estate development brochures and flyers for Art of Newark, 803 South, and Garfield.

Website

Websites are a great way to give prospective tenants a comprehensive look into the building and units.

Share the building’s narrative, feature units, amenities, and capture search traffic and leads.

Responsive property-development websites displayed on desktop, laptop, tablet, and phone screens.

Social Media

DYNAMIC STORYTELLING

With listing promotion accounting for 75% of our social content, we take a multifaceted approach, mixing interior images and press mentions with proprietary videos and client features.

SOCIAL ADVERTISING
Advertising on social media platforms like Facebook and Instagram is an effective tool for driving traffic to a property website or for increasing views on a short video. We partner with expert third parties to create a strategic social advertising campaign, allowing you to target an audience by career, age, location and interest.

Collage of development tours, residential amenities, interiors, and real estate branding.

Digital Reach

EMAIL CAMPAIGNS

Your property creates a refreshing experience in inboxes everywhere with our organized, responsive designs.

These messages reach Prospective tenants, brokers within the Compass network, real estate community and beyond.

Art of Newark leasing flyer and event announcement displayed on a laptop and smartphone.

Digital Advertising

PAID SOCIAL MEDIA ADVERTISING

Connect with target consumers using our proprietary tool and approved 3rd party partners that target consumer behavior, not guesswork.

DIGITAL STRATEGY

Our team will strategize to get your property in front of your target market and maximize your budget.

Real estate advertising examples across billboard, search, social media, and display placements.

Public Relations

Timed to the property launch, the public relations strategy will be driven by opportunities to secure exclusive coverage after we’ve established a brand narrative and determined the story we want to tell.

Our proposed strategy will focus on outreach to local NJ and/or NY and real estate outlets. By creating assets with design-forward content highlighting quality of materials, and noted designers finishes and architecture, your property will be more appealing for editorial coverage in notable outlets.

With an emphasis on local and real estate publications, we’ve compiled a list of some target media outlets based on their readership, interests and location.